When examining existing step ladders on the market I noticed that a lot of them were very industrial. I realized that pinching can become a concern when manipulating a step ladder and also that many lacked in aesthetics.
So, I chose to make a product that was both functional and attractive. Something that a user may want to leave on display when finished using it. I included a handle that can be used to transport the step ladder, but can also be used to hang the product on a hook after use.
I also enhanced the experience of using the step ladder by creating a little shelf that can be opened when needed, giving the user an opportunity to place some tools or other items next to them while using the step ladder.